About Us

The people who started Watch On Watch AB love watches. We think that watches are amazing and this passion led to the creation of www.watchonwatch.com! Precision timepieces are very expensive and we realized this before we set up Watch On Watch AB. This led us find solutions to the situation. After buying several luxury watches for ourselves and for our friends, we realized that we wanted to share our joy of fine time pieces with everyone. The team we created to help us have a lot of experience with the Internet and with online commerce.

Peder Gyllenberg Chief Executive Officer	Stefan Mahlstein Chairman of the Board

The Chief Executive Officer of Watch On Watch AB is Peder Gyllenberg. Previously, Peder was the CEO of YourLenses Scandinavia AB. He has worked with online advertising and affiliated marketing for market leaders within the Internet poker industry. Peder was one of the people behind the price comparison website Billiga-skivor (Cheap CDs).

Stefan Mahlstein is Watch On Watchs Chairman of the Board. Stefan has a law degree from Uppsala University. He is also Chairman of the Board for Pineberry AB and PokerOffice AB. Stefan is also a board member of Redeye AB, Fondmarknaden AB and Jajja Communications AB. Previously, he was the Director of Business Development for Avanza Banks portal and Chief Executive Officer for B2B Poker AB, which is a part of the Unibet Group Plc.

The other members of the Watch On Watch team include Klas, Erik, Dan and Joakim, who all bring with them a wealth of experience in online commerce, programming, design, marketing and business development.

Watch On Watch sells exclusive time pieces to private customers both in Sweden and abroad through the website www.watchonwatch.com. Watch On Watch aims to become a leader in the international sale of luxury watches. Our goal is to become more than simply an online store for watches. Watch On Watch wants be a place where watch enthusiasts can buy, sell, discuss and discover luxury watches. We want Watch On Watch to be an innovative and progressive website.

Watch On Watch is able to offer its customers luxury watches at reasonable prices because our business partners in Europe can offer us good discounts due to the volume Watch On Watch purchases. Our volume is completely different from the volume purchased by a traditional watch boutique. Watch On Watch has a very efficient delivery system, which means that we do not have a warehouse. Watch On Watch operates an effective organization with low overhead costs and this allows us to offer customers exclusives time pieces at reasonable costs while maintaining high standards in guarantees and quality.

All the products sold by Watch On Watch are genuine and legally tradable within the European Union. A product bought at Watch On Watch is guaranteed authentic. All guarantees, serial numbers, certificates and authentications are included with each product Watch On Watch sells.

Smycken & Klockor Branschorganisation (Swedish Jewellery and Watch Organization) Watch On Watch AB is the first Internet shop to be granted membership in the Swedish Jewellery and Watch Organization, which is a subsidiary of the Swedish Jewellers and Goldsmiths Association (Org. 551625-2858). In order to become a member of this organization, a business must meet the admission criteria, which include, in part, consistent outstanding customer service, solidity and good business practices. Watch On Watch is pleased to have become a member of this organization.

www.smyckenochklockor.se

In March, 2008, Watch On Watch AB formed a partnership with the concept and development company Pineberry AB in order to aid expansion internationally. Pineberry is a 25% shareholder in Watch on Watch.

Pineberry will work actively with Watch On Watch on both a strategic and operational level. Upon the creation of Watch On Watchs long-term partnership with Pineberry, the position of Chairman of the Board was offered to Pineberrys Stefan Mahlstein for recognition of Pineberry contribution in helping Watch On Watch reach its long term goals.

Watch On Watch AB
Org.nr: 556723-1708
Svärdvägen 21
182 33 Danderyd
The company occupies a F Tax Card

Contact Us

Contact Our Support