In 1961, Zurich-based Desco von Schulthess AG acquired a manufacturing plant in Saignelégier in the Canton of Jura. In 1975, the company Maurice Lacroix was founded. The brand was first launched on the Spanish market, then in Germany, and in 1995 on the US market. In 2001, the brand Maurice La... read more.
In 1961, Zurich-based Desco von Schulthess AG acquired a manufacturing plant in Saignelégier in the Canton of Jura. In 1975, the company Maurice Lacroix was founded. The brand was first launched on the Spanish market, then in Germany, and in 1995 on the US market.
In 2001, the brand Maurice Lacroix SA became an independent label and was separated from Desco von Schulthess AG.
Since then, Maurice Lacroix has made significant investments to improve his assembly facilities and his subsidiary Queloz SA, a case manufacturing company.
